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By Hadi Hafez 05 Mar, 2020
We get decent search results broken down by filters to improve relevancy; seems like an improvement. Google's search results, however, were more relevant and comprehensive giving me the option to filter the books by genre. But the social giant is not to be ignored in the search business. Here's why: Facebook has now matched Google's one billion monthly unique users, so things are starting to get serious. We know the social network's 1.3 billion monthly active users is what scares Google the most, but what about its' indexed content? Google searches 60 trillion individual pages, more than a 100 billion times a month, and stores data about those pages in its' index which is over 100,000,000 gigabytes large. Then they rank the results using their super famous and secretive algorithm, using over 200 factors that constantly evolve in order to improve relevancy. Now you know how the search giant is able to provide a great amount of rich data. How about Facebook? The 10-year old social network, lagging by a decade to Google, is mainly composed of posts mainly made by us and our friends, containing anything from plain text, visuals, videos and sometimes links to external pages. But is there a sufficient amount of valuable content to feed multitudes of search queries? In his Q4 2013 Earnings call Zuckerburg stated, "There are more than a trillion status updates and unstructured text posts and photos and pieces of content that people have shared over the past 10 years, and indexing that was a really big deal, because as the number of people on the team who have worked on web search engines in the past have told me, a trillion pieces of content is more than the index in any web search engine." Now you know why the social king is starting to turn heads in Googleplex. What's even more worrying to the Mountain View, California-based company, is that Facebook is now testing a feature for its mobile app that allows users to search through old posts from friends or pages they followed using keyword searches. Sound familiar? The scary part to the search king, if they're paying attention, is that Facebook can now provide even more reliable information seeing that we're able to search up content from only from the people and pages we follow. We wouldn't be friending people or following pages on Facebook if we didn't trust or at least have a keen interest in them. And with 1 billion monthly active users on its' mobile application as well - which is exactly how many users Google's Android boasts - the race has only begun. (Image Credits: Mashable, Facebook, Google, Win McNamee/Getty Images) *This article was written on Sep 4, 2014 on LinkedIn Pulse [Source: linkedin.com/pulse/20140904112905-21206412-facebook-s-attempt-to-disrupt-google-search]
By Hadi Hafez 05 Mar, 2020
It's unsurprising that Dubai's reputed to be the region's entertainment haven, with a plethora of luxurious indulgences, luring in tourists from across the world especially during the festivals that are famously themed around food, fashion, film and more - offering unmatched experiences and unforgettable moments also enjoyed by renowned celebrities, world-class chefs, and global stars. But we're not here to talk about how Dubai earned the title of becoming the region's hub for style, entertainment and delicacies. Rather we'd like to touch on the subject of whether food trends and fads have any sort of influence on fashionable behavior in the region. The playing field for media influence on consumer behavior has been disrupted with the rise of social media, providing a wealth of shared inspirational experiences and influential product reviews & recommendations that are readily available in an almost unlimited, real-time manner.
By Hadi Hafez 05 Mar, 2020
The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
By Hadi Hafez 05 Mar, 2020
After Facebook changed their news-feed algorithm to reduce organic reach to 2% or 1%, the first thing that came to mind was Google. Remember when marketers preached SEO all day long, and how your Website should be on the first page of Google search results? Here's why I never really paid attention to those so-called SEO gurus. Google changes its search algorithm around 500–600 times each year, so if your Website does make it to the top of Mount Everest one day, there's a good chance it will come down the next. So why does Google change their algorithmic pagerank so often? One reason is to prevent spammy SEO tricks by sneaky scumbags. Another reason is Google Adwords! In other words, advertising money. And lot's of it. We're talking about $14.04 billion of advertising revenue, as reported in their first quarter results of 2014. After Facebook officially announced that they expect organic reach to gradually decline, they claimed to having carried out the algorithmic changes to weed out spammy, non-engaging content.
By Hadi Hafez 05 Mar, 2020
Why is it that social media addicts proudly say things like, "I haven't used Facebook for like months!" or even "I'm on a 1-year Instagram detox!"? But you rarely ever hear someone saying, "I'm boycotting LinkedIn!" or "LinkedIn is such a time-waster." All four major social networks have gone public, thereby forcing them to keep shareholders happy by finding creatively new but sometimes shady ways to monetize. That's why Facebook had to manipulate news-feed content for advertising purposes (and sometimes third-party research papers), and Twitter to display unwanted content in our timelines from users we don't follow. Having said that, and despite the numbers proving Facebook, Instagram and Twitter have more monthly active users (2.3 billion, 1 billion and 330 million respectively), here are three reasons why the world's largest professional network will last through the ages to win the long-term race to sustainability even with a modest 310 million monthly active users (Source: Statista).
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